Why "Radio First" Is My Ultimate Strategy for Every Artist in 2026 In a world dominated by algorithmic playlists and viral 15-second video clips, the modern music industry feels more crowded than ever. Artists often ask me how to cut through the digital noise and build a loyal, lifelong fanbase. My answer for 2026 shocks a lot of people, but it shouldn't: You need a Radio First strategy. Whether we are talking about traditional terrestrial broadcasting or the massive, global explosion of online radio , treating radio as your primary launchpad is the single most effective way to build genuine cultural impact today. Here is exactly why "Radio First" is my core intent for every artist this year, and how you can leverage it to explode your music career. The Myth of the Purely Digital Breakthrough Don't get me wrong—streaming platforms and social media are incredible tools. But they are passive. A user streams a song because it’s on a curated playlist; they ra...
The official hub for BBC-vetted Afro-fusion artist Scorti-Samuel. Stream exclusive tracks, get official merch, tour dates, and behind-the-scenes news.