I n 2026, the internet is louder than it has ever been. With AI generating millions of songs, posts, and videos every hour, "being famous" is no longer the goal. The goal is being relevant to a specific group of people. As an independent artist balancing my roots in Nigeria with my life in the UK, I’ve learned that trying to please everyone is a fast track to being ignored by everyone. Here is why Niche over Noise is the only strategy that works for the modern creator. 1. The Death of the "Generalist " In the early days of social media, you could just "post content" and grow. Today, the TikTok Algorithm and Instagram Explore are built on "interest graphs." The Trap: Posting a funny meme one day, a political rant the next, and a song snippet the third day confuses the AI. It doesn't know who to show your content to. The Solution: Find your "Venn Diagram." For me, it’s the intersection of Afro-fusion music, student-artist life, and ...
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